With the rapid growth of technology, digital marketing has been booming. Digital marketing is a way of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media platforms to advertise products and services. It is all about marketing products and services through digital technologies, overall the internet, digital marketing involves all marketing weapon that requires an electronic device or the internet. Digital marketing took up the growth speed between 1990 and 2000. It changed the way businesses use technology for marketing. The traditional way of marketing, like visiting shops or business centers, does not exist anymore. Digital marketing is about search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, direct e-mail marketing, display advertising, and e-books. Digital marketing also goes beyond the internet through television, mobile phone, and callbacks.

Important of Digital Marketing –

Digital marketing levels the competition between all the businessmen by allowing small and medium businesses to go head-to-head with other prominent and established brands. Digital marketing lets small businesses select and target the right market to broaden their audience. Digital marketing makes it easier for small businesses to compete in a big marketplace. Digital marketing saves time and doesn’t require significant personnel, and it is cost-effective. Compared to other types of marketing, digital marketing will get you a better cost-per-lead. CPL is a metric that measures how profitable a given marketing campaign can result.

Digital Marketing methods –

The role of digital marketing in reputation management is a huge one. Forbes stated that “reputations are permanent and important, and these days, your online reputation matters the most.” 91% of people genuinely trust what they see and read in google search results. It is easy to implement a new advertising campaign and completely rebrand yourself. Digital marketing is like free publicity in more ways than one. If companies put out quality content, people will share it and thus getting more eyes on your content, website, and product or service. The process starts with doing proper research, scoping out both the competitors and setting the target audience. Content marketing is the new trendy way to market the products and facilities. One of the benefits that digital marketing has given the companies is the ability to analyze vast demographics. Carve them down into very targeted groups to get focused on a specific kind of person. 72% of consumers prefer that businesses use email to communicate with them directly. This gives people a sense of control that makes them more comfortable signing up for the companies emails and buying from it. If the content is highly relevant, they stay on the list and continue to buy again and again. The importance of digital marketing lies in a repeat lifetime customer. Also, it is pretty easy to analyze customer information through various free analytics software like Google Analytics.    

Even though the common man uses marketing and advertising synonymous to one another, they are different in many aspects. They even share the same objective: alerting products to consumers and items being sold.

What is Marketing?

The process of designing, creating, researching and data mining how to best orient the product or service in the mind of the target audience. The aim of marketing is to make the product look better than it actually is to the people who may buy it.

How To Market

Marketing primarily involves a lot of research and analysis. The marketing team of a company should be able to best influence the audience with creative language, novel ideas and eye-catching content. Marketing strategies depend on 4 main factors nicknamed the 4 P’s : product, place, price and promotion.

The aim of the marketing department is to express what kind of people should use this product, what kind of environment is suited for the product and what medium should be used to do so. The medium is important because it sets the tone and personality of the product as well. Right pricing and distribution methods are also important jobs of the marketing team.

What is Advertising?

Advertising is simply making the product more visible to the public. It is the decorated portrayal of the product or service to the world. An advertisement or advertising campaign creates a unique position for the product in media and the market. Using timely advertising strategies can help boost the visibility of the product.

How Advertising Works

Advertising is how companies get people to talk about their product or products. It is done by creating a campaign to project the product as much as possible into the minds of the target audience. A great advertising campaign, if done right, can produce a hype for the product in society.

For example, if the product is a phone from a particular company, it will most likely be advertised on social media platforms like Facebook, Twitter, Instagram, YouTube etc. They may also have accounts for the same on each of these platforms. If the product is targeted at an older generation, it will most likely be advertised using television, radio and posters. Usually any product today is advertised using a mix of these two elements.

 

CONCLUSION

Even though marketing and advertising are different, they have many similarities as well. The main reason marketing is confused with advertising is because the latter is an element, or a component of the former. Advertising is a specific step in marketing and is used only when required and when the time is right.